Es bastante común que, cuando estamos de compras, nos fijemos antes en el contenedor que en el contenido. A veces incluso nuestra decisión de compra se decide por el aspecto del empaque del producto. Si te gusta el diseño curioso y te llaman la atención este tipo de embalajes originales, este es tu artículo.

Hemos seleccionado para ti algunos de los empaques más curiosos y creativos.

1. Vino Loco

ES: ¿Qué mejor envoltorio para un vino loco que una camisa de fuerza? Vino Loco, innovación y creatividad en el envase.⠀ ⠀ Vino Loco de Bodegas Canopy, packaging creado por la agencia madrileña Lola.⠀ .⠀ .⠀ CAT: Què millor que una camisa de força per a un vi boig? "Vino Loco", innovació i creativitat en l'envàs.⠀ ⠀ Vino Loco de Bodegas Canopy, packaging creat per l'agència de madrilenya Lola.⠀ .⠀ .⠀ #DimartsDePackaging #originalitat #creativitat #vi #boig #MartesDePackaging #originalidad #creatividad #vino #loco #crazy #creatiu #creativo #creative #picofday #picoftheday #fotodeldia #photooftheday #packaging #packagingcreativo #wine #agencia #loka #vinoloco

A post shared by S.Comunica (@s.comunica) on Oct 23, 2017 at 11:44pm PDT

2. Cavatappi Pasta

The designer playfully turns the texture and shape of the pasta into women's hair! Straight, wavy and curly hair represents different types of pasta. Don't know which pasta is which? No worries, just take a look at that fabulous hair they have! This brilliant pack came from the student designer – Nikita Konkin and won a silver award in 2016. Brand: Pasta Designer: Nikita Konkin Award: Silver Pentaward 2016 . . . . . . . #pentawards #pentawards2018 #packagingdesign #packaging #student #studentdesigner #2016 #pasta #hairdo

A post shared by Pentawards (@pentawards) on May 2, 2018 at 8:50am PDT

3. Galletas Thelma’s Treats

ES: Thelma's Treats, es un negocio de entrega de galletas de Iowa, los propietarios de la empresa sabían que tenían un muy buen producto, de buena calidad, pero con un presupuesto limitado. Necesitaban una herramienta de marketing que los ayudara a hacer crecer su empresa. Juntamente con la agencia local de diseño Saturday MFG crearon una idea de caja que parecía un horno. ¿Qué os parece la idea que tuvieron?⠀ .⠀ .⠀ CAT: Thelma's Treats, és un negoci de galetes de Iowa, els propietaris de l'empresa sabien que tenien un bon producte, de bona qualitat, però amb un pressupost limitat. Necessitaven una eina de màrketing que els ajudés a fer créixer el seu negoci. Juntament amb l'agència local Saturday MFG, van crear una idea de caixa que semblava un forn. Què us sembla la idea que van tenir? ⠀ .⠀ .⠀ #MartesDePackaging #galletas #packaging #creatividad #originalidad ⠀ #DimartsDePackaging #galetes #cookies #creativitat #originalitat

A post shared by S.Comunica (@s.comunica) on Nov 20, 2017 at 11:30pm PST

4. Vegetales Rainy Seasons

Increased rainfall has positive impact on crop production and you know what they say "low fly the swallows, rain to follow". If you see the swallows, take this umbrella with you. #pentawards #rainyseasons #umbrella #packaging #design #packagingdesign

A post shared by Pavla Chuykina (@pavla.design) on Jun 2, 2018 at 11:08pm PDT

5. Auriculares Noté

ES: Hoy en #MartesDePackaging os dejo el packaging de unos auriculares diseñado por Corrine Pant (Canadá).⠀ ⠀ En un gesto poético y muy funcional, nos muestra una vez más que "menos es más".⠀ .⠀ .⠀ CAT: Avui al #DimartsDePackaging us deixo l'embalatge dels auriculars dissenyats per Corrine Pant (Canadà).⠀ ⠀ En un gest poètic i molt funcional, ens mostra una vegada més que "menys és més".⠀ .⠀ .⠀ #creativitat #originalitat #creatividad #originalidad #packagingcreativo #packaging #music #musica

A post shared by S.Comunica (@s.comunica) on Oct 31, 2017 at 12:29am PDT

6. Leche Molocow

The milk inside the bottle depicts a light beam from a flying saucer and the cap is the UFO space craft. This clever concept helps the product stand out from others on the market shelves and appeal to both kids and adults! Brand: Molocow Design: @imediadesign ? . . . . . . . #pentawards #pentawards2018 #packagingdesign #packaging #design #studio #designer #milk #milkbottle #

A post shared by Pentawards (@pentawards) on Apr 25, 2018 at 5:33am PDT

7. Cubiertos Mr. Kitchen

We love this playful packaging design for kitchen cutlery, a 2016 silver award winner, great entry by Kotobuki Seihan Printing! . . . . . . . . #packaging #packagingdesign #pentawards #pentawards2018 #globaldesign #kitchen #cutlery #untensils

A post shared by Pentawards (@pentawards) on Mar 8, 2018 at 4:09am PST

8. Champagne Veuve Clicquot

How amazing …… this ice bucket actually resembles a birthday cake, we love it! Who wants one?! @veuveclicquot @virojanglor . . . . . . . . . . . . . . . . . #packagingdesign #packaging #pentawards2018 #newyork #guggenheim #champagne

A post shared by Pentawards (@pentawards) on Mar 15, 2018 at 7:21am PDT

9. Coleteros Tutu ChouChou

Winner of the Silver Pentaward 2017 Category: Packaging Concept (Body) Brand: Tutu ChouChou Entrant: Kotobuki Seihan Printing Co.,Ltd. Creative Director: Yoshio Kato Art Direction: Yoshio Kato, Mitsuharu Takehiro, Eijiro Kuniyoshi Design and Illustration : Kyo Sato Country: Japan Fantastic and Fun design!! . . . . . . . . . . . #pentawards #pentawards2018#packagingdesign #globalpackagingdesign#pentawardsNYC #designers#packagingdesigners #designworld#designnews #packagingdesigner #gala#galaceremony #guggenheim #concept #Japan #fundesign #packaging #tutu ​

A post shared by Pentawards (@pentawards) on Mar 1, 2018 at 4:17am PST

10. Pasteles Perle

Winner of our Silver Pentaward 2016 Category: Food – Pastry, biscuits, ice-cream, desserts, honey, sugar… Brand: Marais Entrant: Latona Marketing Inc. Designer: Kazuaki Kawahara Country: JAPAN Amazing design ! . . . . . . . . . . . . . #pentawards #pentawards2018#packagingdesign #globalpackagingdesign#pentawardsNYC #designers#packagingdesigners #designworld#designnews #packagingdesigner #gala#galaceremony #guggenheim #concept #Japan #food #amazingdesign

A post shared by Pentawards (@pentawards) on Feb 28, 2018 at 4:11am PST

11. Ginebra Royal Guard

We love your Concept entries! This entry from Musin Kharis from Russia ?? won a bronze Pentawards last year. We look forward to seeing your concept entries this year! 6 days until the competition OPENS! . . . . . . . . . . . . . . #pentawards #pentawards2018 #packagingdesign #packagingawards #foodpackaging #russiandesigners #russia #globaldesign #packagingdesigners #meatpacking #newyork #guggenheim

A post shared by Pentawards (@pentawards) on Jan 30, 2018 at 5:46am PST

12. Conservas Nord Stream

Nord Stream is a product line of preserved seafood. The hidden animation of the packaging is based on the moiré pattern, the fish on the top will start moving once you open the package. Such a brilliant concept to make the packaging more interactive and eye-catching and we love it! 2018 Pentawards Nominee Brand: Nord Stream Design: @studio_loco . . . . . . . . #pentawards #pentawards2018 #packaging #movingpackaging #hiddensurprise #packaging #packagingdesign #preservedfood #freshidea #creative #design #nomination #nominee

A post shared by Pentawards (@pentawards) on May 29, 2018 at 7:38am PDT

13. Salsa picante Volcano

Winner of the Silver Pentaward 2017 – Volcano Spicy Sauce Concept – @heatherkim1217 , Su Mi Lee Entry From – USA . . . . . . . . . . . . . . #pentawards #pentawards2018#packagingdesign #globalpackagingdesign#pentawardsNYC #designers#packagingdesigners #designworld#designnews #packagingdesigner #gala#galaceremony #guggenheim #concept #usa

A post shared by Pentawards (@pentawards) on Feb 27, 2018 at 4:25am PST

14. Bálsamo labial Manuka Bee

MANUKA BEE – The organic lip care brand making lip balms look tasty and fun with this clever bee inspired packaging. GOLD PENTAWARD 2017 BRAND: MANUKA BEE DESIGN: OIB-NIANXIANG . . . . . . . . . . . . . . . . . . #pentawards #pentawards2017 #competition #packaging #packagingdesign #package #packagedesign #trophy #design #graphicdesign #designagency #designcompetition #china #chinesedesign #manukabee #fundesign #honey #goldpentaward

A post shared by Pentawards (@pentawards) on Dec 7, 2017 at 5:00am PST

15. Papel higiénico Totem Rolls

TOTEM ROLLS Made with 100% Canadian pulp, Totem Rolls turns featurelss toilet paper rolls in to something fun and exciting. GOLD PENTAWARD 2017 KOTOBUKI SEIHAN PRINTING CO. . . . . . . . . . . . . . . . . . . #pentawards #pentawards2017 #competition #packaging #packagingdesign #package #packagedesign #trophy #design #graphicdesign #designagency #designcompetition #toiletpaper #totempole #tokyo #japanesedesign

A post shared by Pentawards (@pentawards) on Nov 27, 2017 at 4:52am PST

16. Vino Fish Club

Backbone Branding designed and created this clever wine packaging for Fish Club, a seafood restaurant. #packaging #packagingdesign #packagingwine #winelover #branddesign #winedesign #wine #winelover #winepackaging

A post shared by CREATIVE PACKAGING ● TODAY (@creativepackaging.today) on Jun 21, 2018 at 7:57am PDT

17. Brochas Poilu

ES: ¡Buenos días! De nuevo estamos en #MartesDePackaging 😀 Así que hoy os muestro este embalaje humorístico ganador del Premio de Oro de PENTAWARDS 2013. Se trata de dos pinceles diferentes con una sola pieza de cartón, uno para los trabajos más grandes a modo de bigote y otro para detalles y retoques a modo de perilla. ⠀ ⠀ ¿Qué os parecen?⠀ .⠀ .⠀ CAT: Bon dia! De nou estem als #dimartsdepackaging 😀 Així que avui us ensenyaré aquest packaging humorístic guanyador del Premi d'Or dels PENTAWARDS 2013. Es tracta de dos pinzells diferents amb una sola peça de cartró, un per als treballs més grans a mode de bigoti i una altre per a detalls i retocs a mode de perilla.⠀ ⠀ Què us sembla?⠀ .⠀ .⠀ #packaging #creatividad #originalidad #pentawards #creativitat #originalitat

A post shared by S.Comunica (@s.comunica) on Oct 16, 2017 at 11:35pm PDT

18. Huevos Happy Eggs

ES: ¡Martes de packaging! Hoy os dejo un embalaje hecho de heno para huevos.Diseñado por la diseñadora polaca Maja Szczypek para Happy Eggs. . . . CAT: Dimarts de packaging! Avui us deixo un embalatge fet de palla per fer d'ouera. Dissenyat per la dissenyadora polonesa Maja Szczypek per a l'empresa Happy Eggs. . . . #packaging #creativitat #creatividad #diseño #disseny #design #happyeggs #huevos #ous

A post shared by S.Comunica (@s.comunica) on Jul 31, 2017 at 11:47pm PDT

19. Polvo de baño Miko No Yu

This design combines two unique materials to create a stunning nature inspired pack. We love this concept! Miko No Yu Designer: Chiun Hau You . . . . . . . . #pentawards2018 #pentawards #packagingdesing #bathpowder #naturalpackagingmaterials #chiunhauyou #youngdesigner

A post shared by Pentawards (@pentawards) on Apr 4, 2018 at 7:50am PDT

20. Caja zapatos ADDA

QUESTION: Shoe box or shipping container? This practical, robust but creative design has been executed perfectly by Prompt Design. The 23rd of september is fast approaching now, we can't wait to see where this entry will place. . . . . . . . . . . . . . . . . . . . #pentawards #pentawards2017 #competition #packaging #packagingdesign #package #packagedesign #trophy #design #graphicdesign #designagency #concept #luxury #designcompetition #identity #packagingaward #creativedesigner #branding #awards #health #healthy #wellbeing #bright #colourful #monday #mondaymotivation #packagedesignbook

A post shared by Pentawards (@pentawards) on Aug 22, 2017 at 6:06am PDT

¿Qué te parecen estos diseños? ¿Te dejas llevar por el embalaje a la hora de comprar un producto? ¡Cuéntanos!